The business challenge was played in five stages with each team being a public relation company with the task of hosting a successful economic conference. The teams made a number of decisions such as the key speaker, choice of venue, how much to charge for registrations, what marketing activity and spend they will undertake. All these decisions had an impact on the amount of money they made by organizing the event. The aim of the game was to make as much money as possible.
The teams were given information at each stage that they needed to interpret and understand to help make their decisions. Elements of risk were introduced throughout the game to simulate the unpredictability of business and to keep the audience engaged.
Middlesex University was represented by Mira Dabhi, Rini Jacob, Sarita Rani & Mihika Arun who put up a great show.The team was mentored by Dr. Vijaya Kumar.