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Panel of MARCOMS experts wow students at Middlesex University Dubai!



Panel of MARCOMS experts wow students at Middlesex University Dubai!


Students and staff at Middlesex University Dubai were in for a treat when not less than three leading marketing communications experts from Percept Gulf weaved their magic recently to a packed house in the Middlesex Oasis Theatre at our Knowledge Village Campus.


The title of the panel discussion was  “Communication has evolved, have we?” and the event touched upon the evolution of communication in three distinct aspects – Advertising, Public Relations and Creativity.


Three speakers from Percept Gulf led the session. Priya Hartnell, Client Services Director at Percept Gulf opened the batting when she gave the audience an enthralling insight into the word of advertising past, present and future, with the reality of the “always on” generation being very close to home for all present.  Jinith Joy (JJ), the Percept Gulf’s Public Relations expert told us about the evolution of PR right from its earliest origins right up to the present day (and beyond). Finally Prashant Sankhe, Executive Creative Director at Percept Gulf took us through five very emotive and pertinent creative campaigns encompassing the worlds of charity, politics, motorsport, beauty and logistics.


MBA Dubai Campus Centre Coordinator Dr. Alun Epps who hosted the event with the help of Alveena Javed and Alpa Katkoria from the Middlesex University Careers and Employability Service stated that “an essential part of any U/G or P/G programme is direct input from industry. An event like today is a real gift as we had not one but three brilliant practioners sharing many decades of talent with the University.”


Percept Gulf are region’s fastest growing agency and is a joint venture between the renowned Percept holdings of India and the communication giant, Hakuhodo – Japan’s second largest and globally the 8th largest agency network. Since its inception in 1984, Percept has grown and expanded significantly in the fields of entertainment, media and communications. Through integrated advertising campaigns, embedded content and innovative media solutions, Percept today connects with consumers at every step through its extensive network of over 1,200 employees spread across 62 offices in India and the Middle East.


Middlesex University Dubai runs a very comprehensive range of undergraduate programmes across a broad spectrum of business and media disciplines relating to communications industry events like this. The University also offers the unique Master of Arts in Marketing Communications (MAMC) and the Master of Business Administration (MBA). Enrolments for our September 2015 programmes are now open. Come and visit us at GETEX , Dubai World Trade Centre, Wednesday 15th through Friday 17th April 2015 to meet the faculty and find out more!


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