The Middlesex MBA aims to develop individuals to
manage successfully and ethically across a range
of organisations and to critically evaluate and take
decisions in their functional areas of expertise.
This aim is achieved through:
The specific objectives for the MBA are that
students will improve their ability to
*CIMA is the world’s largest professional body of management accountants.
On successful completion of one assessment paper .Middlesex MBA holders
are eligible for 11 exemptions for the CIMA professional qualification,
and are also awarded the “CIMA Advanced Diploma in Management
Accounting” which entitles you to use the letters “CIMA Ad Dip MA”.
The MBA programme has six taught modules each
worth 20 credit-points in addition to and followed
by a 60-credit project. Four of the taught 20-credit
modules are core and common across all pathways
of the MBA. These relate to the core areas of
competence which business professional need to
effectively manage their workplace responsibilities.
Two further 20-credit taught modules offer students
the opportunity to emphasis their studies on their
chosen area or discipline. The programme structure
is presented below:
The MBA programme has four Core taught
modules each worth 20 credit-points in addition to
and followed by a 60-credit project. These relate
to the core areas of competence which business
professional need to effectively manage their
This module provides students with a means of developing further and integrating the skills and knowledge gained on the MBA by application to a substantial applied project.
The aim is for students to develop a project in relation to a specific organisational issue or problem. It enables students to demonstrate proficiency in relation to the scope of the relevant issue(s) identified, consider relevant literature relating to the project, collect and apply data, consider the financial implications including any cost/benefit analysis.
This module aims to: 1) explore marketing theories and key concepts; 2) explain and use conceptual frameworks for understanding marketing phenomena; 3) equip students to analyse marketing environments and strategies and to apply appropriate techniques based on insights gained; 4) develop students’ ability to identify actions that help organisations achieve superior results through marketing related activities; and 5) allow students to apply, in a risk-free environment, the strategic concepts of marketing and to test real strategies in a modelled competitive space using simulation.
This module focuses upon people and their performance in a variety of contexts. The module aims, to: identify areas of overlap between management and leadership and to investigate the competencies and behaviours associated with management and leadership; develop leadership behaviours that will enable students to manage performance as well as lead change to improve organisational performance illustrate how the processes of contemporary human resource management support organisational performance; - explore the key elements of the ‘HR cycle’ (resourcing, managing performance, developing and rewarding performance).
Financial and economic factors affect organisations in many ways. This module aims to provide knowledge, skills and a theoretical and practical understanding in a number of technical and strategic aspects of financial management and economics and how they affect commercial organisations. It also examines the interrelationships between key factors in the economic environment, evaluating the impact of shifts and changes in these factors on organisational decision-making and performance. The inter- connections between the economic and financial environment are also explored. The aim of this module is also to develop analytical skills among the students.
This module aims to inform students of the key developments in, and thinking derived from, the study of strategy; explore models and theories of strategy and their application by practicing managers; critically appraise where and when such models are useful; provide interesting and engaging examples and exercises that illustrate these concepts with the intent of building students’ capability in strategic thinking and practice.
Students who wish to gain an emphasis in Operations and Logistics will additionally take the following two modules
This module seeks to broaden students’ knowledge of specialized areas of supply chain management, and focuses on strategic and operational processes in the entire network of business that transform inputs (e.g. raw materials and information) into value-added finished products and services for end customers. In particular the module aims: to examine current developments in the fields of purchasing, logistics and demand-supply balancing of local and global multi-echelon supply chains; to familiarize students with key techniques for tackling related issues, leading into critical discussion of the strengths and weaknesses of those techniques.
The aim of this module is to learn how operations strategy can add value to the business and how to integrate this strategy with the corporate/business strategies and with those of other functional areas. The module aims at enabling the student to evaluate the design of processes, products and services from the perspective of efficiency, responsiveness, quality and productivity.
Students choose TWO of the following modules subject to timetabling and availability
The aim of this module is to develop students’ knowledge of theory and practice relating to all parts of the DAPPS (Direct marketing, Advertising, Personal selling, Public Relations and Sales Promotion) framework in an international marketing environment. The approach will comprise a thorough review and critical analysis of relevant contemporary theoretical frameworks and will also focus on practical application to real-world scenarios.
The aim of this module is to develop in students an advanced understanding of the theory and practice of international finance and risk management. The module rigorously examines the framework in which firms make their financing and risk management decisions with an emphasis on firms operating in an international environment. The module aims to provide students with an understanding of the organisation, workings and instruments of the foreign exchange, bond and offshore financial markets; an understanding of international finance theories and current empirical evidence; an understanding of the financial (interest rate and foreign currency) risks faced by firms and the methods used to identify, measure and manage these risks; an understanding of the applications of financial derivative instruments; and an understanding of the pricing mechanics of financial derivative instruments.
This module aims to provide students with knowledge on evolution of organisational excellence concept, principles and international frameworks starting with the inspection process to the development of organisational excellence frameworks. The module equips the students with the ability to evaluate organisations in various sectors, to conduct self-assessment and to develop the required actions in order to fill in the identified gaps. The module covers world-wide accepted and adopted excellence frameworks and students will be provided with the techniques and tools to analyse and evaluate organizations from perspectives of leadership, people, resource management, customer management, processes management and society contributions. A wide range of industry best practices and case studies will be addressed in order to link theory to practice.
Students who wish to gain an emphasis in Marketing will additionally take the following two modules
The aim of this module is to develop students’ knowledge of the development and implementation of marketing strategies to help diverse organizations gain competitive advantage in a highly volatile operating environment.
Students who wish to gain an emphasis in International Business will additionally take the following two modules
The aims of the module are to – build on students’ knowledge of theoretical frameworks for analysing International Business and developing international business strategies; – develop a critical appreciation of the impact of the International environment on international business; understand the impact of globalization; – develop an understanding of International trade theories, key issues relating to the complexity of managing International operations; – develop advanced abilities of critical and independent thinking, decision making and problem solving.
Students who wish to gain an emphasis in Finance will additionally take the following two modules
This module will enable the student to build an understanding of the financial decisions based on the fundamental theories of finance. It focuses on issues which affect the firm’s value and shareholders’ wealth. Empirical findings and their implications on decision strategies will be covered. The module will discuss financial incidences and appropriate actions required to be taken to mitigate the impact. Valuation of assets, capital structure and financing decisions based on real case studies will be the focus of this module.
Students who wish to gain an emphasis in Business Excellence will additionally take the following two modules
We live in a world in which technology, globalization, risk and rapid change affect every part of our life and every corner of this world. To succeed in this fast changing and risky world, learning is an integral part of every individual’s life, every group of people, as well as every organisation. This module aims to provide students with the theoretical knowledge and experience of organisations via case studies on organisational learning and its association with organisational excellence.
The module aims to address the concepts of Individual Learning, Team Learning, Organisational Learning (OL), Learning Disabilities, Organisational Learning Factors, Mechanisms and Learning Organisations (LO) in the context of Organisational Excellence Frameworks. The module aims to provide students with the required skills to conduct gap analysis using proven instruments and recognized frameworks. A wide range of success stories from private, public and non-profit world-class organisations will be covered. The module will enable students to develop skills and behaviours required to evaluate organisational learning in organisations.
Taught sessions are held at our Dubai Knowledge Village campus (Block 16, 17, 04 and 19) during the week (Sunday to Thursday) between 6:30pm and 9:30pm. Additional sessions might be scheduled over weekends or holiday periods and you can expect to receive plenty of notice for these. You can expect to attend one session per week per module, except where otherwise specified in the programme timetable and for the Dissertation module in which you will be working individually on your thesis with some supervised elements. Attending scheduled weekly classes is an important requirement for completion of this programme.
You will be actively involved in a range of learning, teaching and assessment approaches as part of your programme. Such active approaches aim to put you at the centre of your learning so you are involved and engaged in all aspects of your assessment and learning. Your programme will require your active participation in learning activities and engagement with your fellow students both individually and collaboratively, working and learning with other students as part of a small group. Learning activities may also occur both within and outside the classroom.
Your learning will also be supported by technology. Increasingly your tutors will be using existing and emerging learning technologies to engage you in e-learning activities. Your programme may be facilitated using a variety of media and online tools (My Learning on UniHub, podcasts, wikis, etc.) which could allow you flexible access to a diverse range of online resources, quizzes and learning materials as well as collaborative tools with which you can engage and learn with your peers.
Not confined by the time and space associated with traditional teaching methods you may take part in online discussions and learning activities from wherever you are studying. By engaging with e- learning you will also be developing skills which are essential for your learning and are also highly valued by employers. These include but are not limited to: working flexibly, communication, understanding of IT, team working and creating shared understandings based on quality resources and access to global expertise.
All MBA finalists take part in one of several
international field trips. These are a week long,
“comprehensive to the extent of exhaustive” and
are included in the MBA course fees. In recent
years, the Middlesex Dubai MBA has been to
France, Italy and China.
In the recessionary times, the Luxury Goods
Industry grew at 10% in 2011 making it an
important sector to study and learn lessons
from which could be applied to other industries.
What better place to study this industry than in
the world capital of luxury fashion, Milan, Italy.
As part of their Applied Learning Experience
Middlesex MBA students spent a week in Milan
understanding the industry dynamics and
working on a live case study. The MBA teams
attended workshops given by two of the most
renowned academics in the luxury goods industry.
Field work was assigned which was carried
out in Milan’s most prominent fashion district
the rectangle of gold the d’Oro via Della Spiga
which covers via Manzoni, via Sant’Andrea and
via Montenapoleone. Top brand management
consultants interacted with the students and spoke
on the turnaround strategy of a prominent brand.
The Middlesex MBA students were very positive
about the benefits about this learning experience. These are some of the student comments:
“The field trip gave me more insights into
portfolio management (product lines),
effective communication strategies of
brands and retail business models “.
My experience of Milan trip is to learn about
how to manage a project independently in
real life, Team working, human resources and
capabilities management. Moreover, it is a good
chance to enhance our emotion relationships
with our classmates through the project.
“Thank you Middlesex team for also
giving us this opportunity to learn out of
the traditional classroom setting”
“The faculty were top experts in fashion and
we benefitted from their knowledge”
“Fashion is a rapidly changing industry and
analysing this industry provided us with many
lessons in these fast changing times”
“There is no better place to study the
fashion industry than Milan”
“As a MBA student who is specialising
in marketing I could not asked
for a better programme”
“I love the applied learning concept - learning
via observing feeling and experiencing”
“The ALE was a fantastic experience.
Great learning’s from this field trip”
“Helped bridge the gap between theoretical and
practical aspects of business”
The Middlesex University Dubai MBA students
visited Paris for a week to study the luxury
beauty and fashion industry as part of their MBA
program. The students to worked on two live
projects ; one analysing the retail experience
of luxury beauty stores and another a strategy
that a brand should follow if it were to move
from a premium brand to a luxury one.
Dr. Lien Els who accompanied the students
to Paris was full of praise for the MDX MBA
students’ performance in delivering on the two
projects. She said; “we were astounded by the
Louis Vuitton flagship store, Lafayette, Merci
and so many smaller stores. We explored the
intricacies of the beauty industry. MBA students
interviewed, charmed and tested the perfumes
(and the staff), got a make-over, and admired
the designer items in an attempt to uncover the
secrets behind all the success stories. Back at
the hotel, they looked again at their carefully
designed models and presented them in an
extraordinary way. Their level of participation
and devotion to know, to understand, and
to apply, deserves all the credit! In between
they had time to enjoy the French cuisine, the
history and the old world so uniquely Paris”.
MBA students had a lot to say about their Parisian
experience and here is some of their feedback :
"I would rate the learning experience
of ALE4 Paris filed trip as the best value
added experience of my life".
"The faculty were very efficient and effective.
I have learned a bit about the French culture.
What better place to about the luxury
fashion and beauty industry than Paris."
"The field research was one of the best
aspects of the ALE4 program. Interacting
with business and visiting the stores was
really helpful and an eye-opener"
"Being in Paris and studying the industry
isolated from the routine back home allowed
us to focus and work intensively for a week."
"The branding strategy session for me was
amazing and the speakers and facilitators were
knowledgeable and made the session interesting
and an enjoyable learning experience".
"It gave the theory we learn a practical perspective.
Being part of the field trip helped to see the
principles of management and strategy in play"
"An international field trip is the key
component of a top MBA program. Thank
you MDX staff and guest faculty for putting
together an awesome learning experience"
"Global exposure and working in another industry
in another market is always a challenge. I loved it"
"The Professors from one of Europe’s top university
in fashion were very good and knowledgeable
about the beauty and fashion industry"
"In the case presentation of Lancôme I was able
to rehearse and put into practice my skills in a new
industry a market and outside my comfort zone".
"The Cartier case on the communications aspect of
a brand was just superb".
Dr. Alun Epps accompanied the most recent
Middlesex Dubai MBA group to Shanghai. The
students were exposed to a bespoke programme
in luxury brand management. The course was lead
by expertise from Fudan University Beijing, and
involved practically a whole MBA module’s worth
of material compressed into one week. Delegates
learned not only about the status of the luxury
brands industry in China but also the heritage
and culture of Chinese business and China itself.
With a unique blend of classroom learning, guest
speakers from luxury fashion retail, discussions
and industry visits, teams of MBA students devised
their own plans to launch a luxury brand business
in China. Some of the student presentations
were of a very high standard and earned great
praise from the teaching team in Shanghai.
The Dubai group leader stated “The Shanghai trip
was a venture into another world of business
altogether. Students leaned not only from
academics and consultants but also leading
managers in the global luxury brand world. One
field trip was to the elite Hermes flagship store
where the group was given access to VIP facilities
for this leading fashion house. Another trip saw
the students have an exclusive visit to leading
luxury watch makers Blanc Pain. At both venues,
the MBA group was shown a window into a world
that “us mere mortals” rarely have access to”
The Middlesex MBA students were very positive
about the Shanghai trip. This is what they said.
"The Shanghai trip was phenomenal. The
instruction was fantastic and brought deep insight
into the topic of the luxury market in China.
Faculty were passionate about the topic. The
theory was vividly displayed when we visited
the luxury stores and traveled through amazing
Shanghai. A once in a lifetime experience!"
"The trip to Shanghai was great. We learned a lot
about Chinese market, consumer behavior and
the high potential for luxury industry there."
"This was an invaluable experience! The
trip to Shanghai exposed me to China's
evolving market. The knowledge of the
training staff was exceptional. All the
learning outcomes came together in a real
life scenario. This truly puts Middlesex's
MBA program a step above in my eyes."
"The ALE trip to Shanghai was an enlightening
experience. The theory and practical experience
gained from the trip of 5 full days was almost
at par with a module that is given over 16
lectures. The aim was to understand the rising
demand for Luxury goods in China and the
teaching team were very knowledgeable on
the subject and lectured with great enthusiasm.
The course was covered in minute detail
explaining not only about the rising economy
of China but also the consumer segmentation
of luxury consumers in China, as well as the
uniqueness of luxury goods and brands. "
"The Shanghai trip really adds exponentially
to the MBA experience at Middlesex and it
has also helped me realise what and exciting
market China is to bring business into."
"The field trip was very interesting and informative.
I am seriously thinking about working the luxury
goods industry as a career. Thank you Middlesex."
The Shanghai field trip can be described as
a magical blend of the ancient and modern,
and students unanimously voted the trip as
unforgettable, extremely memorable and an
experience not to be missed. Dr. Alun sums
up the Shanghai trip and indeed all three
international field trips as "an MBA in a week"
and the very pinnacle and essence of what
the Middlesex Dubai MBA is all about.
The Team Building and Leadership two day
workshop for the Middlesex MBA students has
been conducted by Kathleen Harrison and Alan
Birkett of Katalan UK. This very engaging weekend
consists of tasks designed to bring out
key learning points that parallel the workplace
situation and provides a real testing ground for
participants to develop new skills and practise
them in safety. The team building and leadership
session provides an ideal opportunity for our MBA
students to understand their leadership style,
importance of teamwork and giving and receiving,
feedback. The program helps establish and
develop interpersonal and group relationships as
well as to and facilitate the breakdown of different
backgrounds and cultural and barriers.
The 4 (FOUR) Applied Learning Experiences
(ALE) are supplementary to the taught modules
and are designed to enhance the professional
competence of students by ensuring that they
engage with practice and the application of
their learning to-date. The aims of the ALEs
(Applied Learning Experiences) are to provide
students with as broad a range of learning
experiences as possible to maximise students’
learning and development on the programme.
The Applied Learning Experiences in recent cohorts
This two day course with external consultants
covers Leadership and organisation development.
The aim of this Applied Learning Experience is to
consolidate students’ understanding of marketing
and strategy through their ability to apply
advanced marketing concepts and skills in the
design of an organisation’s corporate strategy.
This one week trip gives students the opportunity
to work on strategic issues at a practical level. To
date students have worked with clients within the
Italian and French fashion industry, champagne
houses in France, and the financial markets in
New York. Field trips in recent cohorts have been
to Paris, Milan and Shanghai.
This cutting edge interactive event featuring
entrepreneurs and practitioners from the worlds
of advertising and marketing communications
and examines how state of the art tools and
applications can drive customers towards our offer.
This workshop covers topics including:
The aims of the 4 (FOUR) Executive Development
Skills (ESD) workshops are to provide
students with as broad a range of executive
managerial skills. Each ESD will be run on a
format of a corporate training programme.
The Executive Skills Development sessions in
recent cohorts included
The criteria for admission to the
programme are as follows:
Applicants whose undergraduate degree was not
taught and examined in English must have one of
the following English language qualifications: IELTS
(ACADEMIC - written and spoken 6.5 or higher,
and (preferably) listening 7.0) or Pearson Test of
English (PTE) (Academic - 58, General - Level 4).
Our MBA will benefit your career prospects by giving you the ability to think and lead strategically, apply knowledge in real time in the real world, gain understanding of other sectors and comprehend the skills involved in a senior management role. If you are already in employment, the work based projects you complete will also make a significant contribution to the achievement of your organisation’s work objectives.
As 81% of employers value employability skills over type or class of degree, it’s essential you develop these while studying and utilise our Employability Service on campus. We provide one to one support with job hunting, CVs, covering letters and interview techniques. We offer part-time, internships and graduate roles plus webinars, workshops and events and a support service to those wishing to start their own business.
Ishita works as a Marketing Executive at
"The Middlesex MBA program provided
immediate value by increasing my strategic
awareness. Taking up the MBA full time was
challenging however it helped me relate course
content across modules and understand how the
dynamics of different aspects affect the business.
Having my MBA demonstrates to my employers
that I am committed to continuous learning
and ensures that I have the skills necessary
to drive value in our business activities. The
peer-to-peer interactions within the classroom
were most valuable as they broadened my
horizon of understanding of business issues."
Andrew works for Emerson
Industrial Automation as a Strategic Planning
"The Middlesex MBA has a strong element of strategy development
incorporating internal and external environmental analysis which
has provided me with the tools to deliver well structured market
research and business proposals within my role at Emerson where I
am required to deliver evidence driven analysis to support business
decisions at the highest level. The lecture content and style including
case studies coupled with coursework relating to real-life industries not
only made the subject interesting but also showed me the relevance
and effectiveness of strategy management in modern businesses."