Taught sessions are held at our Dubai Knowledge Village campus (Block 16, 17, 04 and 19) during the week (Sunday to Thursday) between 6:30pm and 9:30pm. Additional sessions might be scheduled over weekends or holiday periods and you can expect to receive plenty of notice for these. You can expect to attend one session per week per module, except where otherwise specified in the programme timetable and for the Dissertation module in which you will be working individually on your thesis with some supervised elements. Attending scheduled weekly classes is an important requirement for completion of this programme.
You will be actively involved in a range of learning, teaching and assessment approaches as part of your programme. Such active approaches aim to put you at the centre of your learning so you are involved and engaged in all aspects of your assessment and learning. Your programme will require your active participation in learning activities and engagement with your fellow students both individually and collaboratively, working and learning with other students as part of a small group. Learning activities may also occur both within and outside the classroom.
Your learning will also be supported by technology. Increasingly your tutors will be using existing and emerging learning technologies to engage you in e-learning activities. Your programme may be facilitated using a variety of media and online tools (My Learning on UniHub, podcasts, wikis, etc.) which could allow you flexible access to a diverse range of online resources, quizzes and learning materials as well as collaborative tools with which you can engage and learn with your peers.
Not confined by the time and space associated with traditional teaching methods you may take part in online discussions and learning activities from wherever you are studying. By engaging with e- learning you will also be developing skills which are essential for your learning and are also highly valued by employers. These include but are not limited to: working flexibly, communication, understanding of IT, team working and creating shared understandings based on quality resources and access to global expertise.
Taught modules are devised to ensure active learning both of the subject matter and of the skills essential to Masters level study. You undertake various forms of shorter exercises throughout the taught programme, for example, you may give an oral presentation, read and comment on an academic article or prepare detailed answers to questions set in advance. Case studies are used extensively. You will receive additional training in choosing a research topic, advanced research methods and academic writing before beginning work on your dissertation. Your knowledge and understanding is assessed through a combination of presentations and written coursework. The programme culminates in an individual project-based dissertation in which learning on the programme is applied to an appropriate topic of interest or specialisation, under the guidance of a supervisor.
Industry Partner: Fortune Promoseven (FP7)
Fortune Promoseven Dubai one of the largest advertising agency in the region and has 17 offices across 15 countries in the MENA region. It is the largest regional advertising network by far and is affiliated with McCann Worldgroup. Promoseven agencies are experts in ‘Creating Demand’ by creating and developing, and then executing well strategised creative solutions that create impact on behalf of brands – Promoseven aims to deliver effective and exciting advertising communications solutions that put the brand and product top of mind. Promoseven’s teams of professionals consist of the best marketing and advertising talent from across the world. They work in interdependent teams consisting of Strategic Planning, Creative, Pre-Press and Production for Studio services.
Highlights of the Industry Partner Agreement are:
- FP7 is designated as the Industry partner for the MA Marketing Communications program .
- A FP7 Scholarship can be awarded to a MA Marketing Communications student which will provide for a 100% tuition fees waiver.
- FP7 have presented awards to the Top Graduating Students of the MA Marketing Communications Program.
- Middlesex University students have access to FP7 offices for internships.
- FP7 provide guest speakers and conduct industry workshops.
Off-Site Graduate Marketing Experience
Every year, students of the MA Marketing Communications embark on an off-site weekend marketing session to learn first-hand about the strategy and operations of major firms and multinational companies. The weekend session has a number of objectives, with a key aspect being to enhance group cohesion whilst consolidating various aspects of the marketing curriculum. More specifically our off-site aims to:
- Explore contemporary themes in marketing, off-campus and at diverse and stimulating locations;
- Develop a deeper understanding of how marketing and non-marketing functions interact in a range of situations;
- Develop group problem-solving and presentation skills
All catering and venue costs are included in the fees. The session offers a range of activities that incorporate experiential learning and engagement with practitioners and industry experts. Over the event, participants get to know each other and build strong working relationships. By the end of the event, they have a sense of accomplishment, many new friends, and a solid understanding of the academic and practical aspects of the topic at hand. Written work is completed in the weeks following the session and submitted for feedback and assessment.