"Preparing you for your future in marketing"
The Bachelor of Science Honours degree in Psychology with Marketing combines a broad education in psychology with a specialist strand to develop an understanding of the theory and practice of marketing (including consumer behaviour). Candidates have the opportunity to study psychology as a subject combined with another discipline. This can lead to careers in diverse occupations that do not carry the title ‘psychologist’ because the skills acquired while studying psychology transfer readily to various spheres in the world of work and provide an excellent general education. The skills that students will learn while studying psychology include: information finding, oral and written communication, numeracy, computer literacy, time-management, problem solving, group working and the ability to carry out independent research.
Psychology with Marketing programme provides a combination of core psychology courses along with specific attention to specialisation in marketing. The courses are designed for those who are interested to pursue either getting higher qualification in applied fields of psychology or choosing to specialise in stream i.e. MBA in marketing. The emphasis of this programme besides equipping the students with academic reading writing, critical thinking, researching, numeracy and use of IT is developing skills required to understand human behaviour in various cultural and social context and to appreciate individual difference in perceiving themselves and others. Learning psychology in general is exciting and when combined with a strand of managerial skills it adds up the enthusiasm, provides wider horizon to work with different organisational set up.
The BSc Honours Psychology with Marketing programme will equip you with knowledge and practical skills in two distinct and yet complimentary subject areas. The skills that students will learn while studying psychology include: information finding, oral and written communication, numeracy, computer literacy, time-management, problem solving, group working and the ability to carry out independent research.
Students pursue independent study with a designated supervisor on a topic not offered in-depth among the normal range of modules. The student will be expected to carry out an original investigation using a recognised psychology or cognitive science research method, and produce a dissertation based on that research. The title and methodology of this dissertation must be agreed with the supervisor in advance. Undertaking this module will enable participants to develop their methodological and statistical knowledge acquired through previous research methods training; it will develop their competence in the production of coherent written reports which are clearly presented and which have an analytic and critical orientation, and it will provide the opportunity for final year students to become competent and self-sufficient researchers.
Taught sessions are held at our Dubai Knowledge Village campus (Block 16, 17, 04 and 19) during the week (Sunday to Thursday) between 8:30am and 6:30pm. Additional sessions might be scheduled over weekends or holiday periods and you can expect to receive plenty of notice for these. Attending scheduled weekly classes is an important requirement for completion of this programme.
You will be actively involved in a range of learning, teaching and assessment approaches as part of your programme. Such active approaches aim to put you at the centre of your learning so you are involved and engaged in all aspects of your assessment and learning. Your programme will require your active participation in learning activities and engagement with your fellow students both individually and collaboratively, working and learning with other students as part of a small group. Learning activities may also occur both within and outside the classroom.
Your learning will also be supported by technology. Increasingly your tutors will be using existing and emerging learning technologies to engage you in e-learning activities. Your programme may be facilitated using a variety of media and online tools (My Learning on UniHub, podcasts, wikis, etc.) which could allow you flexible access to a diverse range of online resources, quizzes and learning materials as well as collaborative tools with which you can engage and learn with your peers.
Not confined by the time and space associated with traditional teaching methods you may take part in online discussions and learning activities from wherever you are studying. By engaging with e- learning you will also be developing skills which are essential for your learning and are also highly valued by employers. These include but are not limited to: working flexibly, communication, understanding of IT, team working and creating shared understandings based on quality resources and access to global expertise.
We accept students with a diverse range of entry qualifications and from varying backgrounds. The following qualifications are normally considered for admission into undergraduate programmes:
Note: *International Foundation Programme (IFP) is a one year programme to prepare students for entry to Undergraduate programmes
This list shows only a selection of qualifications and if your high school system does not appear here, please contact our Admissions Office firstname.lastname@example.org and we will be able to advise you further.
All programmes at Middlesex University Dubai are taught in English and applicants with previous education outside of English-speaking countries (such as the UK, the United States, Canada, England, Ireland, Australia, New Zealand), must demonstrate English language proficiency as follows:
English Language Test
6.0 (minimum 5.5 in each band)
72 (17 in listening & writing, 20 in speaking and 18 in reading)
Additionally, students with the following qualifications may be considered as having met the English language requirements:
(as a first or second language)
Grade C or Higher
CBSE/ISC boards/NIOS/All state boards
Minimum grade of 70% in English
Minimum grade 4 in English A1 (Standard or Higher Level) in IB OR a minimum of grade 5 in English B (Higher Level)
West African/Nigerian Curriculum
Minimum grade “C6“
Most students in this programme will aim to take up a role in business management or consulting although the programme is suited also to students who want to continue on to further graduate studies in psychology especially industrial and or organisational to end up as a professional psychologist. Many intellectually stimulating and financially rewarding jobs are suited to individuals completing the BSc Honours Psychology with Marketing, some of which include advertising and marketing including Market Researcher, Data Analyst, Customer Service roles, Admissions Recruiter, Advertising Executive, Trainer, Marketing Manager, Client Service Representative, and media plan. Consulting including consumer behaviour consultants and account executives Middlesex has strong links with regional employers. Our industry partners offer internships and placement opportunities, give visiting lectures, and field visits and attend our Careers Day each year. Our Careers and Employability Service will offer you a range of support both while you are studying with us - and after you have graduated.
BSc Honours Psychology with Marketing
"This course has not only provided me with a sound knowledge of Psychology and Marketing but it has also enabled me to develop my team working skills, communication skills and improved my ability to evaluate theory and undertake effective research. Throughout this course I strongly believe I have gained valuable, transferable skills which I can apply to future professional work."
Anna Anika Miller
"I'd been interested in psychology for a long time and choosing the Psychology and Marketing course allowed me to link my subjects of interest with my creative side and also my professional life. Modules were delivered in a very interesting way and having seminars with just a smaller group of people provided a great opportunity to get involved in some really inspiring discussions."