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Course Detail

BSc Honours Psychology with Marketing

BSc Honours Psychology with Marketing

Learn about the course below
3 years full time
Full time

The Bachelor of Science Honours degree in Psychology with Marketing combines a broad education in psychology with a specialist strand to develop an understanding of the theory and practice of marketing (including consumer behaviour). Candidates have the opportunity to study psychology as a subject combined with another discipline. This can lead to careers in diverse occupations that do not carry the title ‘psychologist’ because the skills acquired while studying psychology transfer readily to various spheres in the world of work and provide an excellent general education. The skills that students will learn while studying psychology include: information finding, oral and written communication, numeracy, computer literacy, time-management, problem solving, group working and the ability to carry out independent research.

Special Features

Provides a sound knowledge of psychology and Marketing appropriate to future professional work. Introduces the broad range of theoretical and methodological approaches to psychology. Encourages students to develop a critical approach to their studies, evaluating theory and evidence accordingly. Equips students to communicate effectively in written and numerical forms. Encourages independent and experiential learning, the development of oral communication skills, and the capacity for independent work.


Why Study BSc Honours Psychology with Marketing

Psychology with Marketing programme provides a combination of core psychology courses along with specific attention to specialisation in marketing. The courses are designed for those who are interested to pursue either getting higher qualification in applied fields of psychology or choosing to specialise in stream i.e. MBA in marketing. The emphasis of this programme besides equipping the students with academic reading writing, critical thinking, researching, numeracy and use of IT is developing skills required to understand human behaviour in various cultural and social context and to appreciate individual difference in perceiving themselves and others. Learning psychology in general is exciting and when combined with a strand of managerial skills it adds up the enthusiasm, provides wider horizon to work with different organisational set up.

Course Fees : AED 157,500

The BSc Honours Psychology with Marketing programme will equip you with knowledge and practical skills in two distinct and yet complimentary subject areas. The skills that students will learn while studying psychology include: information finding, oral and written communication, numeracy, computer literacy, time-management, problem solving, group working and the ability to carry out independent research.

For more details on Academic Calendar , click here

Module and programme information is indicative and may be subject to change.

  • Year 1

    • Principles of Marketing (30 Credits) - Compulsory
    • Research Methods and Design in Psychology (30 Credits) - Compulsory
      The module aims to introduce students to the principles and practice of quantitative and qualitative psychological research. Students will develop skills in searching literature and generating hypotheses with a sound rationale, understand the principles of sound research design and data collection and be able to interpret findings and critically assess research output in psychology. They will also be provided with opportunities to develop skills in the dissemination of research results with the conventions, styles and critical approach of academic work
    • Psychological Data Analysis (30 Credits) - Compulsory
      Module aims: to introduce students to statistical and qualitative analysis as they are employed in psychological research. Students will gain experience in a range of analytic techniques and learn to use relevant software. Students will also be required to engage in extensive hands-on computer use in order to develop skills in data collection, input and analysis, using SPSS.
    • Foundation Psychology (30 Credits) - Compulsory
      This module aims to introduce students to the five core areas of Psychology as set down by the BPS, Cognitive, Social, Biological Basis, Developmental and Individual Differences. In addition we will also explore ideas concerned with definitions of Psychology and how Psychology developed as a separate discipline by considering its historical and philosophical beginnings and current issues.
  • Year 2

    • Research Methods and Ethics in Psychology (30 Credits) - Compulsory
      The module enables students to understand and evaluate psychological research and to understand how research design relates to research questions. It provides students with skills in a variety of statistical analyses and enables them to conduct ethical psychological research utilising quantitative and qualitative methods. It provides the foundation for interpretation and critical discussion of published psychological research.
    • Developmental Psychology (30 Credits) - Compulsory
      The module aims to give students an overview of the current research and core theoretical aspects of developmental psychology. In addition to the main topics, student will have opportunities to learn about extended topics of atypical developments, developments throughout the lifespan and applications to educational issues, as well as contemporary topics in applied developmental psychology. Understanding of these topics is enhanced through a series of interactive seminars.
    • Buyer Behaviour (30 Credits) - Compulsory
      The aim of this module is to enable students to learn factors that influence buyer behaviour in different contexts, such as buying for self, gift buying, buying on the Internet, buyer behaviour in groups e.g. households or families and buying behaviour in organisations. Relevant theories of consumer and organisational behaviour will be explored and critiqued to gain insight into how and why buyers behave the way they often do. Students will be expected to learn elements of buyer behaviour, including product choice behaviour, habitual buyer behaviour, product retention, product disposal, and brand loyalty. Students will also be expected to relate theories of buyer behaviour to contemporary marketing.
    • Biological Cognitive Psychology (30 Credits) - Compulsory
      Module aims: to give students an overview of the biological bases of behaviour and the cognitive approach to psychology. After initial study of the anatomy physiology of the nervous system, attention is focused on aspects of behaviour that have a clear biological component. Through a series of practical laboratory sessions students will investigate specific central and peripheral nervous system variables and their relation to behaviour. In the second half of the module, the nature of the cognitivist approach to psychology will be outlined and key theories relating to major cognitive faculties explored. Understanding of these is enhanced through a series of interactive seminars.
  • Year 3

    • Dissertation in Psychology (30 Credits) - Compulsory

      Students pursue independent study with a designated supervisor on a topic not offered in-depth among the normal range of modules. The student will be expected to carry out an original investigation using a recognised psychology or cognitive science research method, and produce a dissertation based on that research. The title and methodology of this dissertation must be agreed with the supervisor in advance. Undertaking this module will enable participants to develop their methodological and statistical knowledge acquired through previous research methods training; it will develop their competence in the production of coherent written reports which are clearly presented and which have an analytic and critical orientation, and it will provide the opportunity for final year students to become competent and self-sufficient researchers.

    • Social Psychology and Individual Differences (30 Credits) - Compulsory
      This module aims to develop the depth and breadth of students understanding of theory and research in social psychology and personality psychology. In term 1, students are introduced to the social dimension of human psychology, through topic-focused lectures combined with small-group collaborative research projects. In term 2, students will cover mainstream concepts and theories of personality and the application of personality dispositional theory in assessment including employability . There will be a strong emphasis on critical consideration of the strengths and limitations of comparative models along with the conceptual links. The application of psychometrics and underlying principles of factor analysis will be explained in context and statistical analysis conducted by hand to facilitate understanding.
    • Dissertation (30 Credits) - Compulsory
      Your final dissertation is an opportunity for you to take all the knowledge and skills you have acquired in the preceding modules and apply them to a substantial project and/or written dissertation. You can choose one of two options: either a 12,000 word written piece on a chosen area of Media Management or an industry report (4,000 words) and a smaller dissertation (8,000 words).
    • Business Psychology (30 Credits) - Compulsory
      The aim of this module is to build upon the knowledge and skills gained from the successful completion of one or more core level two psychology modules to study advanced areas in psychology. Business psychology focuses upon the analytical and managerial skills required in the area of human organisational behaviour whilst also providing students with knowledge and insight into personnel psychology.
    • Direct and Customer Relationship Marketing (30 Credits) - Optional
      This module aims to present a view of the importance to firms of profitably managing customer relationships in order to succeed in a competitive environment. In particular, the module will focus on the development and implementation of relationship marketing strategies that enhance organisational profitability and success.

Taught sessions are held at our Dubai Knowledge Village campus (Block 16, 17, 04 and 19) during the week (Sunday to Thursday) between 8:30am and 6:30pm. Additional sessions might be scheduled over weekends or holiday periods and you can expect to receive plenty of notice for these. Attending scheduled weekly classes is an important requirement for completion of this programme.

You will be actively involved in a range of learning, teaching and assessment approaches as part of your programme. Such active approaches aim to put you at the centre of your learning so you are involved and engaged in all aspects of your assessment and learning. Your programme will require your active participation in learning activities and engagement with your fellow students both individually and collaboratively, working and learning with other students as part of a small group. Learning activities may also occur both within and outside the classroom.

Your learning will also be supported by technology. Increasingly your tutors will be using existing and emerging learning technologies to engage you in e-learning activities. Your programme may be facilitated using a variety of media and online tools (My Learning on UniHub, podcasts, wikis, etc.) which could allow you flexible access to a diverse range of online resources, quizzes and learning materials as well as collaborative tools with which you can engage and learn with your peers.

Not confined by the time and space associated with traditional teaching methods you may take part in online discussions and learning activities from wherever you are studying. By engaging with e- learning you will also be developing skills which are essential for your learning and are also highly valued by employers. These include but are not limited to: working flexibly, communication, understanding of IT, team working and creating shared understandings based on quality resources and access to global expertise.

We accept students with a diverse range of entry qualifications and from varying backgrounds. The following qualifications are normally considered for admission into undergraduate programmes:

  • Successful completion of the Middlesex University International Foundation Programme (IFP)* (equivalent programmes from other Universities/Colleges/Institutes will be considered).
  • British A-Levels: minimum two, maximum three subjects, with grades of B,B,C (three subjects) or with A*, A* (two subjects)

  • Indian Secondary School Certificates issued by the CBSE/ISC boards/NIOS/All state boards may be considered: minimum grade of 55% overall
  • International Baccalaureate: completion of IB diploma with 24 points overall
  • Pakistani National Curriculum: completion of Year 1 at a recognised post-secondary institution (university/college). Candidates that have successfully completed FSC/HSC are admitted to the International Foundation Programme (IFP)*
  • Iranian Pre-University Certificate: minimum overall grade of 12. Students completing the High School Diploma are admitted to the International Foundation Programme (IFP)*
  • Nigerian Senior School Leaving Certificate: Candidates are admitted to the International Foundation Programme (IFP)*
  • National Curriculum of the countries of Russia, Azerbaijan, Kazakhstan, Kyrgyzstan, Turkmenistan, Tajikistan, and Uzbekistan: Candidates are admitted to the International Foundation Programme (IFP)*
  • West African GCE: Candidates are admitted to the International Foundation Programme (IFP)*
  • BTEC Level 3 qualification may be considered for direct entry into an undergraduate programme

Note: *International Foundation Programme (IFP) is a one year programme to prepare students for entry to Undergraduate programmes

This list shows only a selection of qualifications and if your high school system does not appear here, please contact our Admissions Office and we will be able to advise you further.

English Language Requirements (Undergraduate)

All programmes at Middlesex University Dubai are taught in English and applicants with previous education outside of English-speaking countries (such as the UK, the United States, Canada, England, Ireland, Australia, New Zealand), must demonstrate English language proficiency as follows:

English Language Test

Entry Requirement

IELTS Academic

6.0 (minimum 5.5 in each band)

TOEFL Internet-based

72 (17 in listening & writing, 20 in speaking and 18 in reading)

PearsonPTE Academic


PearsonPTE General

Level 3

Additionally, students with the following qualifications may be considered as having met the English language requirements:

English Language

Entry Requirement

GCSE/IGCSE/O-Level English

(as a first or second language)

Grade C or Higher

CBSE/ISC boards/NIOS/All state boards

Minimum grade of 70% in English

International Baccalaureate

Minimum grade 4 in English A1 (Standard or Higher Level) in IB OR a minimum of grade 5 in English B (Higher Level)

West African/Nigerian Curriculum


Minimum grade “C6“

For admissions related enquiries, kindly contact our admissions team on 0097143678100 / 0097143751212 alternatively you can email

Most students in this programme will aim to take up a role in business management or consulting although the programme is suited also to students who want to continue on to further graduate studies in psychology especially industrial and or organisational to end up as a professional psychologist. Many intellectually stimulating and financially rewarding jobs are suited to individuals completing the BSc Honours Psychology with Marketing, some of which include advertising and marketing including Market Researcher, Data Analyst, Customer Service roles, Admissions Recruiter, Advertising Executive, Trainer, Marketing Manager, Client Service Representative, and media plan. Consulting including consumer behaviour consultants and account executives Middlesex has strong links with regional employers. Our industry partners offer internships and placement opportunities, give visiting lectures, and field visits and attend our Careers Day each year. Our Careers and Employability Service will offer you a range of support both while you are studying with us - and after you have graduated.

What our students say 

Krupa Patel
BSc Honours Psychology with Marketing

Krupa Patel 

"This course has not only provided me with a sound knowledge of Psychology and Marketing but it has also enabled me to develop my team working skills, communication skills and improved my ability to evaluate theory and undertake effective research. Throughout this course I strongly believe I have gained valuable, transferable skills which I can apply to future professional work."

Anna Anika Miller
Psychology (Marketing)

Anna Anika Miller 

"I'd been interested in psychology for a long time and choosing the Psychology and Marketing course allowed me to link my subjects of interest with my creative side and also my professional life. Modules were delivered in a very interesting way and having seminars with just a smaller group of people provided a great opportunity to get involved in some really inspiring discussions."

Middlesex University Dubai, Dubai Knowledge Park - Blocks 4, 16, 17 & 19
Admissions +971 (0)4 3678100

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