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Course Detail

BA Honours Graphic Design

BA Honours Graphic Design

Learn about the course below
Start
September
Duration
3 years full time
Attendance
Full time
Fees
Course leader

Why study BA Honours Graphic Design at Middlesex University Dubai?

Our BA Honours Graphic Design degree will prepare, educate and inspire the creative designers of the future. The course has been developed to embrace recent changes in the creative industries including technological advancements. We offer enjoyable challenging projects with wide ranging outcomes and the flexible structure of the course will encourage you to challenge the boundaries of graphic design practice. You will have the freedom to develop your own creative voice guided by an enthusiastic staff team and supported by fantastic facilities.

Throughout the course we focus on communicating ideas and information through exciting problem solving projects in branding, magazine design, typography, information design, advertising and publicity, editorial design, packaging, exhibition design, editorial photography and art direction, moving image and digital media.

You will explore computer design programmes, materials, print processes, conceptual thinking and the use of design to inform, present an argument or persuade, solve visual communication problems to a professional standard, and work on briefs that closely mirror the professional world.

Our students on this programme in London are identified by leading design organisations such as D&AD, RSA and ISTD as among the best graduates nationally, winning numerous awards. Graduates of this course have gone on to work for magazines, design consultants, advertising agencies and media providers all over the world.

“Our first programme from Middlesex University’s prestigious School of Art and Design to be offered at the Dubai campus”

Course Fees : AED 150,000

What will you study on the Graphic Design degree at Middlesex University?

Year one

During the first year, you will be introduced to the diversity of the study area and the breadth of approaches to solving graphic design problems. You will explore research, thinking and communication skills to develop sound working methods, using logical and structured approaches to identify and solve graphic design problems. You will discover the creative and communications potential of typography, and the breadth and diversity of historical and contemporary practice in graphic design. Exploring a variety of different graphic media, you will be encouraged to develop an inventive and experimental response to the use of processes and materials in workshop areas including photography, printmaking, typography, design thinking and digital illustration.

Year two

The focus shifts in your second year to problem solving in context and exploring different media. The projects will enable you to investigate the potential of format and structure, analysing complex information to come up with imaginative visual communication solutions. An understanding of specialist subject areas of creative practice is developed through studio and workshop based activities enabling students to develop individual approaches to visual communication with the acquisition of intermediate specialist skills to work effectively in creative workshop areas such as advertising, book art, magazine design, moving image, letterpress, interactive and web design.

Year three

For your final year of study you will concentrate on solving visual communication problems to a professional standard and developing an individual portfolio. There will be opportunities for students to participate in student award competitions; extend their range of specialist skills in graphic design and visual communication; and pursue creative problem solving projects, self-directed projects and graphic authorship utilising production and presentation to a professional level. You will develop an individual graphic design style and a working methodology. Throughout the year your knowledge and skills will be deepened and extended through a choice of briefs in branding, publishing, publicity, advertising, retail, interactive media, creative industry competitions and a self-initiated project.

Taught sessions are held at our Dubai Knowledge Park campus (Block 16, 17, 04 and 19) during the week (Sunday to Thursday) between 8:30am and 6:30pm. Additional sessions might be scheduled over weekends or holiday periods and you can expect to receive plenty of notice for these. Attending scheduled weekly classes is an important requirement for completion of this programme.

You will be actively involved in a range of learning, teaching and assessment approaches as part of your programme. Such participative approaches aim to put you at the centre of your learning so you are involved and engaged in all aspects of your assessment and learning. Your programme will require your deep involvement in learning activities and collaboration with your fellow students, working and learning with others as part of small groups. Learning activities may also occur both within and outside the classroom.

With a range of specialist workspaces, digital media, equipment, software and library facilities on-site you'll benefit from unique levels of access to both the latest forms of technology and traditional tools with expert support to help you develop your work.

Your learning will also be supported by technology. Increasingly your tutors will be using existing and emerging learning technologies to engage you in e-learning activities. Your programme may be facilitated using a variety of media and online tools (My Learning on UniHub, podcasts, wikis, etc.) By engaging with e-learning you will also be developing skills which are essential for your learning and are also highly valued by employers. These include but are not limited to: working flexibly, communication, understanding of IT, team working and creating shared understandings based on quality resources and access to global expertise.

Modules

 

Year 1

Visual Communication Workshops 1 (30 Credits) - Compulsory

This module aims to provide an opportunity to explore a variety of different graphic media and understand the value as methods of visual communication. It aims to encourage an inventive and experimental response to the use of processes and materials in workshop areas which include photography, print making, typography, design thinking and digital inspiration. The module also aims to offer students the opportunity to learn a range of transferable practical and technical skills in art and design, through material handling, exploration of process, production and presentation.

Introduction to Graphic Design (60 Credits) - Compulsory

This module aims to explore research, thinking and communication skills to develop sound working methods, using logical and structured approaches to identifying and solving graphic design problems. It will encourage an experimental and questioning approach to the use of structure, materials, media and process. Fostering critical skills in the creation of the student’s own work and in the discussion and evaluation of the work of others. It aims to introduce the creative and communications potential of typography, the breadth and diversity of historical and contemporary practice in graphic design and the dynamics of team working to enable the development of an open-minded and self-analytical approach to further study in the subject area.

Understanding Communication Arts (30 Credits) - Compulsory

This module aims: to encourage students to question how practitioners from Visual Communication Design the Communication Arts, here understood as Photography, Illustration and Graphic Design, both shape, and are shaped by, our material world; and to extend and deepen student’s understanding of the relationship between their developing practice and the practices that have developed at other times and at other places. With particular reference to the Communication Arts of the modern and postmodern periods, we aim to encourage an appreciation of how the design and consumption of Visual Culture is intimately bound up with cultural change; to enable students to place the history of communication arts and their own practice within the broader contexts of the histories of art and design, and to understand these in turn in their relation to the histories of society, culture and ideas; and to enable students to apply a range of critical approaches in order understand a range of images, texts and objects.

Year 2

Graphic Design Practice (60 Credits) - Compulsory

This module aims to encourage the development of a distinctive graphic and typographic visual language. Students will learn to integrate and enhance the practices of problem solving and typography developed in earlier modules and to further extend a range of skills through a wide variety of project briefs. It will enable students to investigate the potential of format and structure using the analysis and presentation of complex information as the basis for imaginative visual communication solutions. The module will encourage students to exploit the potential of materials and the opportunities provided by new media to enhance traditional communication practice. It will encourage a focus on exploring and refining concepts, resolving details and further developing the time management skills needed to meet the deadlines of professional external requirements. It also aims to develop practice skills through a choice of briefs from internationally recognised design competitions. It will enable the development of strong presentation and argumentation skills to support proposals.

Visual Communication Workshops 2 (30 Credits) - Compulsory

This module aims to develop an understanding of specialist subject areas of creative practice through studio and workshop based activities. It enables students to develop individual approaches to visual communication and to begin to identify broad areas of interest that could form the basis for further specialist study on their programme. It will encourage the acquisition of intermediate specialist skills to work effectively in creative workshop areas chosen from within advertising, book-art, magazine design, moving image, letterpress, interactive and web design. The module aims to further develop skills in using creative processes analysing, evaluating visual pieces of work and presentation methods.

The Visual Activist (30 Credits) - Compulsory

This module aims to provide students of Graphic Design with a broad understanding of Critical Theory with a view to arming and empowering them for engagement with the political and social context in which design practice takes place. Students will be introduced to concepts from Critical Theory and Cultural Studies as well as to the application of these theories and concepts to practice within their own discipline and the wider cultural sphere. Emphasis will be placed on the engagement of the practitioner with current political and social debates and on an understanding of the role of the designer in shaping opinion and taking a political stance. The module will promote discussion and debate as key elements in the consideration of the context of illustration and design practice and seek to foster students’ capacity for the discussion of ideas in both spoken and written expression. It will also encourage the student to develop an activist voice and to understand the potential of their area of practice in making a contribution to political action and debate and to civil society. It should prompt students to see themselves as citizen designers and illustrators with an active role to play in society.

Year 3

Critical and Contextual Research Project (30 Credits) - Compulsory

This module aims to enable students to identify and deliver a research project related to their studio practice. The project will involve an analytical engagement with a range of research resources in order to have a greater understanding of an aspect of studio practice through its historical, theoretical and social contexts. The module will consolidate the development of skills of project identification, research organisation and development, time management, visual analysis and critical argument. Students will extend their ability to think creatively about the presentation of conceptual, critical and contextual material in both written and visual form. Students will further consolidate the development of skills required for autonomous learning.

Professional Portfolio and Major Projects (90 Credits) - Compulsory

This module aims to provide the opportunity for students to extend their range of specialist skills in graphic design and visual communication and to pursue creative problem solving projects, self-directed major projects and graphic authorship utilising production and presentation to a professional level. The module will enable students to develop an individual graphic design style and working methodology to and above the standard required by industry and postgraduate study. It will encourage students to further deepen and extend their knowledge and skills through a choice of briefs in branding, publishing, publicity, advertising, retail, packaging, interactive media and internationally recognised creative industry competitions. This includes a self-initiated project for students to explore the idea of graphic authorship and experimental graphic design. The module aims to enable students to develop their professional practice in graphic design through producing a professional portfolio or collection of work tailored to the area of graphic design, visual communication or new media that students wish to pursue as a career destination or as postgraduate study.

What are the entry requirements for the BA Graphic Design degree?

Personal attributes required

We will consider all applications on their individual merit; successful applicants should demonstrate suitability, dedication and fitness for their chosen programme of study. All candidates are asked to submit evidence of previous production and creative practice, normally presented as a portfolio. As far as possible, students are invited to attend for interview and will be offered the opportunity to meet appropriate staff. Where prior qualifications are not available; applicants with appropriate experience will be assessed on the evidence of their commitment and the quality of their portfolio.

Qualifications

We accept students with a diverse range of entry qualifications and from varying backgrounds. The following international qualifications are normally considered for admission:

  • Successful completion of the Middlesex University International Foundation Programme (IFP)*** (equivalent programmes from other Universities/Colleges/Institutes will be considered).
  • Indian Secondary School Certificates issued by the CBSE/ISC boards/NIOS/All State Boards may be considered: minimum grade of 55% overall
  • British A-Levels: minimum two, maximum three subjects, with grades of B,B,C (three subjects) or with A*, A* (two subjects)
  • International Baccalaureate: completion of IB diploma with good grades

GCSE (or equivalent for other education systems) English and Maths with a minimum of Grade C are required.

  • UAE’s General Secondary Education Certificate Examination Grade 12 (Tawjihiya) plus successful completion of the Middlesex University International Foundation Programme (IFP)***  or equivalent programmes
  • Pakistani National Curriculum: completion of Year 1 at a recognised post-secondary institution (university / college). Candidates that have successfully completed FSC/HSC are admitted to the Middlesex University’s International Foundation Programme (IFP)***
  • Iranian Pre-University Certificate: minimum overall grade of 12. Students completing the High School Diploma are admitted to the International Foundation Programme (IFP)***
  • Nigerian Senior School Leaving Certificate: Candidates are admitted to the International Foundation Programme (IFP)***
  • National Curriculum of the countries of Russia, Azerbaijan, Kazakhstan, Kyrgyzstan, Turkmenistan, Tajikistan, and Uzbekistan: Candidates are admitted to the International Foundation Programme (IFP)***
  • West African GCE: Candidates are admitted to the International Foundation Programme (IFP)***
  • BTEC Level 3 qualifications***** (suite of qualifications known as Nationals) may be considered for direct entry into an undergraduate programme 

Note: *** International Foundation Programme (IFP) is a one year programme to prepare students for entry to Undergraduate programmes 

***** BTEC qualifications (QCF) (suite of qualifications known as Nationals) are acceptable both on their own and in combination with other qualifications. Applicants are expected to have studied for the Diploma or Extended Diploma. The Certificate, Subsidiary Diploma and 90 Credit Diploma are expected to be studied in combination to equal that of at least the Diploma (for example, the Subsidiary Diploma would need to be offered in combination with either a Diploma or two GCE A levels). 

This list shows only a selection of qualifications. If your high school system does not appear here, please contact our Admissions Office admissions@mdx.ac.ae and we will be able to advise you further.

Interviews, entrance tests, portfolios and auditions

The application is just the first step in our selection process, we also invite you to an interview and review your portfolio of art and design work.

Your interview

The interview itself usually lasts around 15 minutes but allow about two hours for the whole interview process. You should bring a full portfolio of work to the interview. This should include between 10 and 20 pieces of work that represent your art and design skills and experience, together with your favourite sketchbook. We use the interview to allow us to find out more about you, to better understand your aspirations and interests and to explore why you want to study the subject with us.Students not located in the UAE, will be interviewed via Skype. 

Your portfolio

We've put together a short video to help you prepare your portfolio.


English Language Requirements (Undergraduate)

All programmes at Middlesex University Dubai are taught in English and applicants with previous education outside of English-speaking countries (such as the UK, the United States, Canada, England, Ireland, Australia, New Zealand), must demonstrate English language proficiency as follows:

English Language Test

Entry Requirement

IELTS Academic

6.0 (minimum 5.5 in each band)

TOEFL Internet-based

72 (17 in listening & writing, 20 in speaking and 18 in reading)

PearsonPTE Academic

51

PearsonPTE General

Level 3


Additionally, students with the following qualifications may be considered as having met the English language requirements:

English Language

Entry Requirement

GCSE/IGCSE/O-Level English

(as a first or second language)

Grade C or Higher

CBSE/ISC boards/NIOS/All state boards

Minimum grade of 70% in English

International Baccalaureate

Minimum grade 4 in English A1 (Standard or Higher Level) in IB OR a minimum of grade 5 in English B (Higher Level)

West African/Nigerian Curriculum

WAEC/WASSCE/SSSCE 

Minimum grade “C6“


For admissions related enquiries, kindly contact our admissions team on 0097143678100 / 0097143751212 alternatively you can email onadmissions@mdx.ac.ae

Graphic designers may find employment primarily in fashion, media or technology industries where their design, technology and promotion skills are complimentary. These are all growing sectors in Dubai where significant employment opportunities have been created in recent years. The programme supports graduates’ future career development through the attainment of professional practice skills, attendance at professional lectures and presentations, the opportunity to work on ‘live’ briefs and enter international design competitions, work experience, the production of a pdf portfolio and participation in the graduate degree show.

Having achieved an admirable pace of economic growth through sectors such as trade & logistics, retailing, tourism & hospitality, aviation and banking & financial services, the Emirate of Dubai has set its aim on becoming a regional and international creative hub for design businesses. The University is encouraged by the successes of initiatives like Dubai Design District (known simply as ‘d3’), a 21.5 million square feet urban hub for design, fashion, art and lifestyle on the banks of Dubai Creek. Despite its rather recent launch in 2014, d3 is reported to have attracted over 250 leading international businesses and local designers. More than 10,000 people are forecasted to be employed in the district by the end of 2016. ‘The Middle East and North Africa is the fastest-growing region in the world for fashion and design, worth over US$100 billion across the region.

With regard to opportunities for graphic designers in the UAE, positive industry related developments have occurred over recent years and look likely to continue into the future, boding well for those students embarking on a design related career.

Middlesex University Dubai, Dubai Knowledge Park - Blocks 4, 16, 17 & 19
Admissions +971 (0)4 3678100

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