"Develop specialist marketing skills to thrive in business"
Our degree is the ideal choice for students who wish to develop marketing expertise within a range of businesses and companies and learn to communicate and ‘sell’ their ideas to commercial audiences. Supported by expert tutors, who bring industry experience to their teaching, you will study the key functions that underpin business success and learn to deliver marketing campaigns with confidence.
The career options are broad with our Business Management (Marketing) pathway. You will be well placed to enter a diverse range of corporate, governmental and third sector organisations.
Middlesex University Dubai provides students with the opportunity to achieve an Honours Degree in Business Management (Marketing) in three years. This degree will provide you with skills that managers and marketing professionals require to manage and market products and services effectively within a globalised and competitive business landscape. The programme is structured to enable students to develop a range of theoretical and practical business skills with a marketing focus, including; e-marketing, branding, strategy, relationship management and advertising. Such knowledge and skills are required to be effective within a professional context. Therefore, our marketing pathway allows you to shape your studies towards your career ambitions and develop the specialist marketing skills to thrive in a business environment.
Read more about CIM Recognition
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Middlesex University has joined forces with CIM to give our students the opportunity to gain CIM professional qualifications through their Graduate Gateway programme. CIM qualifications are highly sought after by employers, and Graduate Gateway alongside our own degrees, ensures we are equipping our students with the best opportunities for a successful marketing career.
Check for exemptions at http://www.cim.co.uk
In Year 1 you will complete four compulsory modules to develop essential skills and knowledge in business management.
In Year 2 you will study three core modules to understand essential business issues. You will also choose an optional marketing module from: Brand Management, Consumer Behaviour or Entrepreneurship and Small Business Marketing.
In your final year you will study two compulsory modules in Strategic Management and Services Marketing. You will also choose two optional modules from specialist marketing modules: E-Marketing and Social Media, International Marketing or Advertising and Promotion.
You will develop key business skills, knowledge and experience in order to excel in a management career. Companies and organisations require graduates who have expert business knowledge, who can also demonstrate analytical and problem solving skills, with the professional acumen to deal with challenges in a fast-paced business environment. You will learn to work effectively in teams, and be able to present and communicate business management ideas with confidence. We also ensure you develop specialist knowledge in:
Taught sessions are held at our Dubai Knowledge Village campus (Block 16, 17, 04 and 19) during the week (Sunday to Thursday) between 8:30am and 6:30pm. Additional sessions might be scheduled over weekends or holiday periods and you can expect to receive plenty of notice for these. Attending scheduled weekly classes is an important requirement for completion of this programme.
You will be actively involved in a range of learning, teaching and assessment approaches as part of your programme. Such active approaches aim to put you at the centre of your learning so you are involved and engaged in all aspects of your assessment and learning. Your programme will require your active participation in learning activities and engagement with your fellow students both individually and collaboratively, working and learning with other students as part of a small group. Learning activities may also occur both within and outside the classroom.
Your learning will also be supported by technology. Increasingly your tutors will be using existing and emerging learning technologies to engage you in e-learning activities. Your programme may be facilitated using a variety of media and online tools (My Learning on UniHub, podcasts, wikis, etc.) which could allow you flexible access to a diverse range of online resources, quizzes and learning materials as well as collaborative tools with which you can engage and learn with your peers.
Not confined by the time and space associated with traditional teaching methods you may take part in online discussions and learning activities from wherever you are studying. By engaging with e- learning you will also be developing skills which are essential for your learning and are also highly valued by employers. These include but are not limited to: working flexibly, communication, understanding of IT, team working and creating shared understandings based on quality resources and access to global expertise.
We accept students with a diverse range of entry qualifications and from varying backgrounds. The following international qualifications are normally considered for admission:
Note: *** International Foundation Programme (IFP) is a one year programme to prepare students for entry to Undergraduate programmes
***** BTEC qualifications (QCF) (suite of qualifications known as Nationals) are acceptable both on their own and in combination with other qualifications. Applicants are expected to have studied for the Diploma or Extended Diploma. The Certificate, Subsidiary Diploma and 90 Credit Diploma are expected to be studied in combination to equal that of at least the Diploma (for example, the Subsidiary Diploma would need to be offered in combination with either a Diploma or two GCE A levels).
All programmes at Middlesex University Dubai are taught in English and applicants with previous education outside of English-speaking countries (such as the UK, the United States, Canada, England, Ireland, Australia, New Zealand), must demonstrate English language proficiency as follows:
English Language Test
6.0 (minimum 5.5 in each band)
72 (17 in listening & writing, 20 in speaking and 18 in reading)
Additionally, students with the following qualifications may be considered as having met the English language requirements:
(as a first or second language)
Grade C or Higher
CBSE/ISC boards/NIOS/All state boards
Minimum grade of 70% in English
Minimum grade 4 in English A1 (Standard or Higher Level) in IB OR a minimum of grade 5 in English B (Higher Level)
West African/Nigerian Curriculum
Minimum grade “C6“
Our graduates find themselves working in a range of industrial, commercial and third sector organisations in a range of marketing roles, including: Advertising Executive; Sales and Marketing Manager; Brand Manager; Business Consultant; Customer Relationship Manager; Retail Merchandiser; Market Researcher, etc.