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Course Detail

BA Honours  Business Management (Marketing)

BA Honours Business Management (Marketing)

Learn about the course below
Start
January, September
Duration
3 years full time
Attendance
Full time
Fees
Course leader

Our degree is the ideal choice for students who wish to develop marketing expertise within a range of businesses and companies and learn to communicate and ‘sell’ their ideas to commercial audiences. Supported by expert tutors, who bring industry experience to their teaching, you will study the key functions that underpin business success and learn to deliver marketing campaigns with confidence.

The career options are broad with our Business Management (Marketing) pathway. You will be well placed to enter a diverse range of corporate, governmental and third sector organisations.

Why Study BA Honours Business Management - Marketing

Middlesex University Dubai provides students with the opportunity to achieve an Honours Degree in Business Management (Marketing) in three years. This degree will provide you with skills that managers and marketing professionals require to manage and market products and services effectively within a globalised and competitive business landscape. The programme is structured to enable students to develop a range of theoretical and practical business skills with a marketing focus, including; e-marketing, branding, strategy, relationship management and advertising. Such knowledge and skills are required to be effective within a professional context. Therefore, our marketing pathway allows you to shape your studies towards your career ambitions and develop the specialist marketing skills to thrive in a business environment.

Read more about CIM Recognition

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Middlesex University has joined forces with CIM to give our students the opportunity to gain CIM professional qualifications through their Graduate Gateway programme. CIM qualifications are highly sought after by employers, and Graduate Gateway alongside our own degrees, ensures we are equipping our students with the best opportunities for a successful marketing career.

Check for exemptions at http://www.cim.co.uk

Course Fees : AED 150,000

In Year 1 you will complete four compulsory modules to develop essential skills and knowledge in business management.

In Year 2 you will study three core modules to understand essential business issues. You will also choose an optional marketing module from: Brand Management, Consumer Behaviour or Entrepreneurship and Small Business Marketing.

In your final year you will study two compulsory modules in Strategic Management and Services Marketing. You will also choose two optional modules from specialist marketing modules: E-Marketing and Social Media, International Marketing or Advertising and Promotion.

You will develop key business skills, knowledge and experience in order to excel in a management career. Companies and organisations require graduates who have expert business knowledge, who can also demonstrate analytical and problem solving skills, with the professional acumen to deal with challenges in a fast-paced business environment. You will learn to work effectively in teams, and be able to present and communicate business management ideas with confidence. We also ensure you develop specialist knowledge in:

  • Stakeholders: their expectations and behaviour
  • The environment of business and its impact on strategy
  • Design, production and distribution of products and services
  • Business resources: acquisition, application and control
  • Business process: planning, improvement and control
  • Year 1

    • Marketing Theory and Practice (30 Credits) - Compulsory
      This module is designed to provide students with an overview of key marketing concepts and techniques, as they apply in a variety of organisations and in both conventional and online environments. Students will develop knowledge and understanding of the core role of marketing in determining the growth potential of an enterprise, including the value of the marketing mix in ensuring successful marketing implementation and the significance of external and internal operating environments for marketing practice.
    • Management and Organisations (30 Credits) - Compulsory
      The aim of this module is to enable students to understand how managers operate in organisations in an international context. It will cover the development of management and theories explaining organisational behaviour. Students will develop the ability to analyse the strengths and weaknesses of various management theories.
    • Financial Aspects of Business (30 Credits) - Compulsory
      This module aims to develop the financial understanding and knowledge of students within business organisations so as to enable them to make effective decisions and to assess the cost, economic and financial implications and outcomes of these decisions. It aims to provide an understanding of the fundamental roles of accounting and finance for business students who do not need to develop specialist knowledge as well as to provide an understanding of key microeconomic and macroeconomic principles that inform business thought and practice.
    • Applications and Research in Management (30 Credits) - Compulsory
      This module provides an interesting and enjoyable introduction to basic statistical, research, and ICT methods for the collection, analysis and presentation of business data. Students will be required to do calculations by hand and use appropriate software though the emphasis is on the interpretation and communication of results.
  • Year 2

    • Brand Management (30 Credits) - Compulsory
      The aim of this module is to develop a student s understanding of branding, brand management and brand communications. In particular, the module will focus on developing strategies to create and sustain successful brands and on developing efficient brand communication strategies.
    • Work, Organisation and Society (30 Credits) - Compulsory
      The aim of this module is to enable students to develop a critical understanding of the multifaceted social processes that are imperative to organizational life, and through which organisations may exert influence on ourselves as much as on society at large in order to pursue their objectives. The module will cover a wide array of theories pertaining to organizational behaviour, organization theory, sociology, psychology and economical issues as far as they are relevant for the understanding of these social processes. Students will develop their own abilities to analyse these theories critically, build up their own views on how to think and feel about these emergent issues as well as empower themselves with the capacity to argue and support these views in an academically rigorous manner.
    • Operations Management (30 Credits) - Compulsory
      This module aims to broaden and expand students knowledge of the concepts and techniques required for the design, operation and control of business processes. Cases and practical exercises are relevant to a variety of commercial, manufacturing and service organisations. The module builds on the IT and quantitative skills developed in the first year.
    • Entrepreneurship and Small Business Marketing (30 Credits) - Optional
      This module is designed to foster entrepreneurial talent and encourage and develop entrepreneurial /small business management skills. Highlighting the diversity of entrepreneurship in today s dynamic commercial and social environments it challenges students to think entrepreneurially. It also aims to make them aware of opportunities in the market place and generate a can do mentality - to empower students and convince them they can shape their own destinies.
    • Consumer Behaviour (30 Credits) - Optional
      The aim of this module is to enable students to learn factors that influence consumer behaviour how we buy, what we buy, why we buy. Relevant theories of consumer behaviour will be explored and critiqued in order to explain these behaviours.
    • Business Environment Analysis (30 Credits) - Optional
      In this module you will begin to acquire the knowledge and skills typically required for more advanced study of businesses and in managerial decision-making. You will learn to analyse business environments and handle information using techniques, models and frameworks that will also start to build higher level employability skills.
  • Year 3

    • E-Marketing and Social Media (30 Credits) - Compulsory
      The module explains the concepts and tools required to build and maintain an effective E-marketing and Social Media Strategy. The module will discuss E-Marketing and Social media from a strategic perspective as well as focus on specific technologies and tactics.
    • Strategic Management (30 Credits) - Compulsory
      This module aims to present a broad and integrated view of strategic management in organisations; to outline and offer a range of critical perspectives on key concepts of strategy; to introduce generic strategies at the corporate, business and functional levels; to provide a range of analytical models and concepts that can be applied in assessing the strategic capability of an organisation and the environment in which it operates.
    • Services Marketing Management (30 Credits) - Compulsory
      This module aims to offer in-depth exploration of services marketing management, emphasising those concepts, practices and techniques that are pertinent to service. Students will synthesise and apply previous study of management and marketing concepts and techniques and relate business theory to practice through the use of specialised service-sector case studies.
    • International Marketing (30 Credits) - Optional
      This module puts marketing into the global context and shows the importance of international marketing in the era of globalisation. The module assists students to gain sound knowledge of international marketing and provides them with a thorough understanding of the nature of the international market place. Students will develop international marketing decision-making skills and know-how that will assist them in pursuing a career in international marketing or business.
    • Creative Advertising and Promotion (30 Credits) - Optional
      This module aims to develop the students knowledge of the theory and practice of advertising and promotion. Students learn how to use both broad communication theory and specific promotion-related theory to inform and develop advertising and promotion programmes. They learn how these promotional activities fit within and contribute to overall marketing strategies and objectives while learning to develop, implement and evaluate advertising and promotion campaigns.

Taught sessions are held at our Dubai Knowledge Village campus (Block 16, 17, 04 and 19) during the week (Sunday to Thursday) between 8:30am and 6:30pm. Additional sessions might be scheduled over weekends or holiday periods and you can expect to receive plenty of notice for these. Attending scheduled weekly classes is an important requirement for completion of this programme.

You will be actively involved in a range of learning, teaching and assessment approaches as part of your programme. Such active approaches aim to put you at the centre of your learning so you are involved and engaged in all aspects of your assessment and learning. Your programme will require your active participation in learning activities and engagement with your fellow students both individually and collaboratively, working and learning with other students as part of a small group. Learning activities may also occur both within and outside the classroom.

Your learning will also be supported by technology. Increasingly your tutors will be using existing and emerging learning technologies to engage you in e-learning activities. Your programme may be facilitated using a variety of media and online tools (My Learning on UniHub, podcasts, wikis, etc.) which could allow you flexible access to a diverse range of online resources, quizzes and learning materials as well as collaborative tools with which you can engage and learn with your peers.

Not confined by the time and space associated with traditional teaching methods you may take part in online discussions and learning activities from wherever you are studying. By engaging with e- learning you will also be developing skills which are essential for your learning and are also highly valued by employers. These include but are not limited to: working flexibly, communication, understanding of IT, team working and creating shared understandings based on quality resources and access to global expertise.

We accept students with a diverse range of entry qualifications and from varying backgrounds. The following international qualifications are normally considered for admission:

  • Successful completion of the Middlesex University International Foundation Programme (IFP)*** (equivalent programmes from other Universities/Colleges/Institutes will be considered).
  • Indian Secondary School Certificates issued by the CBSE/ISC boards/NIOS/All State Boards may be considered: minimum grade of 55% overall
  • British A-Levels: minimum two, maximum three subjects, with grades of C,C,C (three subjects) or with A*B, A A (two subjects)
  • International Baccalaureate: completion of IB diploma with good grades

GCSE (or equivalent for other education systems) English and Maths with a minimum of Grade C are required.

  • UAE’s General Secondary Education Certificate Examination Grade 12 (Tawjihiya) plus successful completion of the Middlesex University International Foundation Programme (IFP)***  or equivalent programmes
  • Pakistani National Curriculum: completion of Year 1 at a recognised post-secondary institution (university / college). Candidates that have successfully completed FSC/HSC are admitted to the Middlesex University’s International Foundation Programme (IFP)***
  • Iranian Pre-University Certificate: minimum overall grade of 12. Students completing the High School Diploma are admitted to the International Foundation Programme (IFP)***
  • Nigerian Senior School Leaving Certificate: Candidates are admitted to the International Foundation Programme (IFP)***
  • National Curriculum of the countries of Russia, Azerbaijan, Kazakhstan, Kyrgyzstan, Turkmenistan, Tajikistan, and Uzbekistan: Candidates are admitted to the International Foundation Programme (IFP)***
  • West African GCE: Candidates are admitted to the International Foundation Programme (IFP)***
  • BTEC Level 3 qualifications***** (suite of qualifications known as Nationals) may be considered for direct entry into an undergraduate programme 

Note: *** International Foundation Programme (IFP) is a one year programme to prepare students for entry to Undergraduate programmes 

***** BTEC qualifications (QCF) (suite of qualifications known as Nationals) are acceptable both on their own and in combination with other qualifications. Applicants are expected to have studied for the Diploma or Extended Diploma. The Certificate, Subsidiary Diploma and 90 Credit Diploma are expected to be studied in combination to equal that of at least the Diploma (for example, the Subsidiary Diploma would need to be offered in combination with either a Diploma or two GCE A levels). 

This list shows only a selection of qualifications. If your high school system does not appear here, please contact our Admissions Office admissions@mdx.ac.ae and we will be able to advise you further.

English Language Requirements (Undergraduate)

All programmes at Middlesex University Dubai are taught in English and applicants with previous education outside of English-speaking countries (such as the UK, the United States, Canada, England, Ireland, Australia, New Zealand), must demonstrate English language proficiency as follows:

English Language Test

Entry Requirement

IELTS Academic

6.0 (minimum 5.5 in each band)

TOEFL Internet-based

72 (17 in listening & writing, 20 in speaking and 18 in reading)

PearsonPTE Academic

51

PearsonPTE General

Level 3


Additionally, students with the following qualifications may be considered as having met the English language requirements:

English Language

Entry Requirement

GCSE/IGCSE/O-Level English

(as a first or second language)

Grade C or Higher

CBSE/ISC boards/NIOS/All state boards

Minimum grade of 70% in English

International Baccalaureate

Minimum grade 4 in English A1 (Standard or Higher Level) in IB OR a minimum of grade 5 in English B (Higher Level)

West African/Nigerian Curriculum

WAEC/WASSCE/SSSCE 

Minimum grade “C6“


For admissions related enquiries, kindly contact our admissions team on 0097143678100 / 0097143751212 alternatively you can email onadmissions@mdx.ac.ae

Our graduates find themselves working in a range of industrial, commercial and third sector organisations in a range of marketing roles, including: Advertising Executive; Sales and Marketing Manager; Brand Manager; Business Consultant; Customer Relationship Manager; Retail Merchandiser; Market Researcher, etc.

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