"A dynamic course providing excellent grounding in the advertising and public relations industries"
This dynamic programme will provide you with an excellent grounding in the key areas of both the advertising and public relations industries. Being two closely aligned areas of communication, and central to the operations of media, cultural and other industries, a degree in this discipline will lead to many exciting career opportunities. The course blends media theory with the practices of specific processes, from planning public relations and advertising campaigns to a critical reflection on the influence of these practices on industries, audiences and the contemporary media. You will benefit from being able to focus on issues and practices relevant to your specific interests in Advertising and PR right from the start of your studies in year one.
In the first year of your course you will examine the complex relationship between media, culture and power and become familiar with key theories related to media and culture.A workshop-based module in media production will introduce you to a range of media production practices and you will look at the specific practices and processes of advertising and PR in context using case studies.
In your second year you will build on your media production skills, develop research techniques in preparation for your final year project and learn how to research, plan, carry out and evaluate PR and advertising campaigns. By your final year you will be fully prepared to complete an extensive independent project. You will also explore the ethics and controversy of PR and advertising focusing on areas such as media events. Throughout the course, you will develop the research, planning and communication skills that are essential in the advertising, public relations and media industries.
Taught sessions are held at our Dubai Knowledge Park campus (Block 16, 17, 04 and 19) during the week (Sunday to Thursday) between 8:30am and 6:30pm. Additional sessions might be scheduled over weekends or holiday periods and you can expect to receive plenty of notice for these. Attending scheduled weekly classes is an important requirement for completion of this programme.
You will be actively involved in a range of learning, teaching and assessment approaches as part of your programme. Such active approaches aim to put you at the centre of your learning so you are involved and engaged in all aspects of your assessment and learning. Your programme will require your active participation in learning activities and engagement with your fellow students both individually and collaboratively, working and learning with other students as part of a small group. Learning activities may also occur both within and outside the classroom.
Your learning will also be supported by technology. Increasingly your tutors will be using existing and emerging learning technologies to engage you in e-learning activities. Your programme may be facilitated using a variety of media and online tools (My Learning on UniHub, podcasts, wikis, etc.) which could allow you flexible access to a diverse range of online resources, quizzes and learning materials as well as collaborative tools with which you can engage and learn with your peers.
Not confined by the time and space associated with traditional teaching methods you may take part in online discussions and learning activities from wherever you are studying. By engaging with e- learning you will also be developing skills which are essential for your learning and are also highly valued by employers. These include but are not limited to: working flexibly, communication, understanding of IT, team working and creating shared understandings based on quality resources and access to global expertise.
We accept students with a diverse range of entry qualifications and from varying backgrounds.The following international qualifications are normally considered for admission:
Note: *** International Foundation Programme (IFP) is a one year programme to prepare students for entry to Undergraduate programmes
***** BTEC qualifications (QCF) (suite of qualifications known as Nationals) are acceptable both on their own and in combination with other qualifications. Applicants are expected to have studied for the Diploma or Extended Diploma. The Certificate, Subsidiary Diploma and 90 Credit Diploma are expected to be studied in combination to equal that of at least the Diploma (for example, the Subsidiary Diploma would need to be offered in combination with either a Diploma or two GCE A levels).
This list shows only a selection of qualifications. If your high school system does not appear here, please contact our Admissions Office firstname.lastname@example.org and we will be able to advise you further.
All programmes at Middlesex University Dubai are taught in English and applicants with previous education outside of English-speaking countries (such as the UK, the United States, Canada, England, Ireland, Australia, New Zealand), must demonstrate English language proficiency as follows:
English Language Test
6.0 (minimum 5.5 in each band)
72 (17 in listening & writing, 20 in speaking and 18 in reading)
Additionally, students with the following qualifications may be considered as having met the English language requirements:
(as a first or second language)
Grade C or Higher
CBSE/ISC boards/NIOS/All state boards
Minimum grade of 70% in English
Minimum grade 4 in English A1 (Standard or Higher Level) in IB OR a minimum of grade 5 in English B (Higher Level)
West African/Nigerian Curriculum
Minimum grade “C6“
On this course you can explore approaches to working in a diverse range of organisations, including the corporate or marketing communications divisions of commercial or charitable organisations, through to specialist advertising and PR departments in specific media industries. As a graduate, you could start a career in internal communications or information management; work in the communications department of commercial or non-profit organisations, or work in a PR or Advertising Agency. With contemporary skills in media, successful students will also be able to commence their careers with radio and/or TV broadcasters, publishing firms, film companies as well as magazines and newspapers. We have been involved in several student conferences arranged by the Middle East Public Relations Association (MEPRA) and our students have won the B-Hive Competition run by MEPRA for the past two years.
Lotte Pernille Backer Jaeger
BA Advertising, Public Relations and Media graduate (2015)
"My experience at Middlesex made me aware of all the opportunities that are opened to you with a degree in Advertising, PR and Media. I got a job before I graduated as a project manager at Mediaplanet back home in Oslo.
"I have nothing but positive things to say about my three years on the degree. I loved the combination of the different modules, I feel like I got a lot out of the years at Middlesex, and that it prepared me for a future job and career in the media business."
BA Advertising, Public Relations and Media graduate (2011)
"After graduating from Middlesex I started my career as a Media Executive at Mediacom (named media agency of the decade by Campaign Magazine) in their recruitment marketing department. Whilst there I became a digital direct response specialist, focusing on domestic market clients including the Royal Bank of Scotland, Metropolitan Police and Direct Line Group. My favourite project was RBS's sponsorship of Manchester Pride. With a minimal budget I was tasked with garnering as much free advertising and publicity as possible and negotiated a sponsorship partnership with Gaydar Radio.
"It was the research and analysis techniques that I honed during my time at Middlesex that helped me to achieve this. My experiences at Middlesex have helped me greatly in my career as a Media Planner as I have been better able to understand markets and plan my work accordingly."
BA Advertising, Public Relations and Media graduate
"I have nothing but positive things to say about studying at Middlesex. The combination of industry experienced tutors and varied learning modules made my degree enjoyable and interesting. The encouragement I received to focus on things I enjoyed and am good at during my third year projects helped me to secure an unexpected 2:1 and a full time job before I had graduated."