Ms. Muneeza Shoaib ( Lecturer Business School ) has contributed to the most recent edition of Kotler & Keller’s popular marketing textbook – (2015) Marketing Management: Global edition has been published by Pearson.This Textbook is used at Middlesex University Dubai in the postgraduate module MKT 4810- Marketing Management.
Shoaib, M. and Merchandani, A., (2013) Nokia repositioning the brand in the smartphone segment. The Case Centre (Online) Available at: <http://www.thecasecentre.org/educators/
Case Reference no. 513-057-1
Shoaib, M. and Chandanani, P., (2013) Emaar Properties Changing Lifestyles with ‘Center of Now’ and Beyond. The Case Centre (Online) Available at: <http://www.thecasecentre.org/educators/
Case Reference no. 313-205-1
Shoaib, M.( 2001) “Explaining the Line extension Strategy: A case study of a dishwashing product from the FMCG Market”, Pakistan Business Review.
Shoaib, M.( 2001) “To E or not to E”, article focusing on e-commerce from a marketing perspective’.Pakistan Business