Awards and achievements
International marketing, marketing communications, research methods, project mentoring and dissertation supervision
Marketing communications, consumer behaviour in computer mediated environments, family business marketing, community entrepreneurship, small to medium enterprise marketing and education marketing.
“The rainbow of diversity versus the rain of fragmentation, the futures of multicultural marketing in the UAE”, with Catherine Demangeot. Published in Foresight, Special Edition, “Is the Middle East the land of the future?”, Vol 15, No 4. 2013.
“Student evaluation websites as potential sources of consumer information in the United Arab Emirates”, with Stephen Wilkins. Published in the International Journal of Educational Management, Vol. 25 No 5, 2011.
“Baby you can drive my car, using local community customers to develop marketing communications”, Published in the International Journal of Innovation and Regional Development, Vol. 10 Nos. 1/2, 2010.
“A creative drive, student, university and industrial collaboration”, Published in the World Journal of Management, Vol. 1, No. 1, Sep, 2009.
“A history of internet purchasing: suggestions for web-based entrepreneurs and SMEs” with Robert Govers and Frank Go, Published in the Journal of Research in Marketing and Entrepreneurship, Vol.10, No. 1, 2008.
“All generalisations are dangerous including this one, pigeon-holing on-line purchases” Published in the Journal of Business and Economics Research, Vol. 6, No. 6, 2008.