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The Grand Finale of the MDX- Inter University Case Study Competition 2015-16


The Grand Finale of the MDX- Inter University Case study Competition 2015-16 was held on February 23, 2016.It was a highly competitive and exciting event with team demonstrating excellent research, analysis presentation  skills with a rigorous Q & A session. The finalist teams presentations were much appreciated by the judges and audience.

The judging panel besides Senior Middlesex Faculty consisted of prominent professionals from the on line shopping sector:, Shedd-Dubizzle, Landmark Group, Al Futtaim e-commerce, Reckitt Benckiser and Alpen Capital.  The event was sponsored by Rivoli Group and Al-Futtaim Logistics.

The winners and runners up were as follows:

Winners : Team Revenution ( Middlesex University Dubai) – AED 10,000 and Mon Blanc writing instrument

1st Runner up: The Originals ( Middlesex University Dubai-  AED 5000

2nd Runner up: The A team  ( Amity University Dubai )     - AED 5000

3rd Runner: Team Galactic (SZABIST Dubai) – Mont Blanc leather goods

Special category of award was also given, which were as follows:

Best Presenter:   Melissa Lobo ( Team Originals) – prize sponsored by Mont Blanc

Best Case Analysis: (Team Ophiuchus – BITS Dubai)  - prize sponsored by Mont Blanc

The case study competition was organized the team of  Ms Muneeza Shoaib, Dr Vijaya Kumar and Ms. Neelofer Mashood. 

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