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Work Contribution in Kotler Keller - Ms. Muneeza Shoaib

16/07/2015

 

Ms. Muneeza Shoaib ( Lecturer Business School) has contributed to the most recent edition of Kotler & Keller’s popular marketing textbook – (2015) Marketing Management: Global edition has been published by Pearson.

Ms. Muneeza’s contributions to the text included entries in the ‘Marketing Excellence’ section of the book.These entries included end of chapter case studies and also application questions for ‘MyMarketingLab’ section which is part of the instructor’s manual of the title. This Textbook is used at Middlesex University Dubai in the postgraduate module MKT 4810- Marketing Management.

 

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