Johmani Ventures, Big Bus Tours & Mediclinic show Marketing at its best in Middlesex University Dubai
16th of January 2014. Middlesex University Dubai, London’s 1st and only University campus in the UAE hosted a free master’s session titled “Simply the Best” open to the general public. Simply the Best is a one day marketing master class and a unique industry collaboration that showcases some of the most brilliant marketing minds and greatest brands. Over 100 members of the community attended the event as a taste of Middlesex University Dubai’s MA Marketing Communications programme which regularly invites prestigious guest speakers from various industries to speak to students.
The “Simply the Best!” concept, was the brain-child of Dr. Alun Epps, Associate Professor in Marketing, Programme Leader for the MBA programme at Middlesex University Dubai’s Knowledge Village Campus. “It all started at an appraisal when my line manager suggested that we get more industry involvement on our postgraduate programmes”, states Dr. Alun. “I sat down with my colleague Dr. John Sutton and we devised a “dream-team” of some of the finest marketing minds in the Middle East and the most iconic brands on the planet to invite to this show-case of raw marketing talent”. The 2013 Simply the Best event had the likes of Harley Davidson, FP7, Chocolat and GMASCO. The most recent one included Johmani Ventures, Big Bus Tours & Mediclinic.
Professor Raed Awamleh, Director of the Middlesex University Dubai Campus summed up the event by saying that “Simply the Best! is an appropriate title for what has happened here today. This has been a real opportunity for Middlesex University Dubai to engage with its wider stakeholder community”.
The Middlesex University campus in Dubai, which opened in January 2005, now boasts well over 2800 students from 90 countries studying across undergraduate and postgraduate degree programmes ranging from social sciences, psychology, journalism, arts, business and information technology. Middlesex University Dubai is an integral part of Middlesex University London, subject to the same rigorous quality assurance procedures that have earned Middlesex the highest possible endorsement from the UK’s Quality Assurance Agency for Higher Education.